AD-Mania

Here is a great column detailing the problems with trying to track the internet advertising dollars spent by large companies. Many companies online advertising budgets reach into the millions of dollars, but when ad tracking companies start reporting 500-800 million dollar online advertising budgets for companies that clearly do not spend near that amount of money, how are we to know what is the truth. Finding out how much a company spends online for advertising, like looking into any of their other dealings, is sometimes the result of a lot of guesswork.

PikPakGo has designed a new service that caters to those that are looking to rent out vacation homes and condos. In the past, advertising your vacation rental was an expensive proposition as some services would charge in the hundreds of dollars just to list your property. Now, more and more places online are allowing for much more affordable advertising of vacation rentals… and rental property in general. When people conquer the power of advertising online, it can shore up a business’s resources and allow them to advertise over a broader spectrum and be seen by more people.

Want a chance to win $50 paid directly to you through Paypal?  The people over at Blogetition are making this so easy.  Entries are accepted through February 29th and there are a number of ways to enter.  Enter here at the contest page.

Running a blog contest like this is a great way to get the word out about your blog or niche site, often the incoming links end up being worth a lot more to you than the prize you gave away.  Feel free to get creative with your prizes too… make something, give away advertising on your site, or use something sitting around your house… of course like they are probably finding out right now, cash gets a good response.

Rubicon, a Los Angeles online advertising company, has entered the marketplace with a new way of looking at how we spend our online dollars to get the word out. Their premise is that many online advertising dollars are misdirected to the wrong sites, as well as many websites could be making more from their advertising space. Keep an eye on them.

Advertising and marketing your website can seem like a daunting task. How much will it cost? Where do I start? That’s what prompted us to throw together Our Favorite Free Ways To Advertise Your Website. In the coming days we’ll go through and explore these one-by-one, but for now… here they are (in no particular order):

1. Write and distribute press releases
2. Start a blog
3. Article submission
4. Reciprocal Links
5. Post on forums
6. Submit to directories (lots of them)
7. Add a link to your site to your email signature
8. Comment on other blogs related to your niche
9. Social bookmarking
10. Have an RSS button prominently displayed on your site
11. Banner or link exchange

One of the oldest ways of advertising your website is by search engine submission. Most of the more advanced search engines will find your site through organic links from other sites. Some of the niche-specific or smaller search engines out there still may require you to submit to them so they can include you in their search results.

Here is a great tool that allows you to submit to several search engines for free.

It’s easy to use and we tested it out and it appears to work pretty good. It can’t hurt to try anyway, right?

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Common Sizes For Online Display/Button Ads

Banner/Button Ads:

Full Banner:  468 x 60

Half Banner:  234 x 60

Button 1:  120 x 90

Button 2:  120 x 60

Micro Button:  80 x 15

Micro Bar:  88 x 31

Vertical Tower:  120 x 240

Square Button:  125 Square

Leaderboard:  728 x 90

Rectangular & Pop Up Windows

Medium Rectangle:  300 x 250

Square Pop-up:  250 Square

Vertical Tower:  240 x 400

Large Rectangle:  336 x 280

Rectangle:  180 x 150

Large Ads

Wide Skyscraper:  160 x 600

Skyscraper:  120 x 600

Half Page:  300 x 600

Keey your ads simple, but make they eye catchy!