AD-Mania

Here is a great column detailing the problems with trying to track the internet advertising dollars spent by large companies. Many companies online advertising budgets reach into the millions of dollars, but when ad tracking companies start reporting 500-800 million dollar online advertising budgets for companies that clearly do not spend near that amount of money, how are we to know what is the truth. Finding out how much a company spends online for advertising, like looking into any of their other dealings, is sometimes the result of a lot of guesswork.