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March 11, 2008

Yahoo! Teams With Dunkin’ Donuts

by @ 5:50 am. Filed under Advertising In The News

Yahoo! has teamed with Dunkin’ Donuts in an exclusive advertising deal that would put the Dunkin’ Donuts name on a social networking platform and video player. The video player is designed to bring news from major news venues to Yahoo!’s customers. So now, along with having your morning donut, you can view Dunkin’ Donuts ads with your morning news. When major players in commerce enter these types of agreements, you can be sure that there is great value in online advertising, as opposed to what some analysts think.

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