AD-Mania

The people behind <a href=”http://dnexperiment.com” target=”_blank”>DNexperiment.com</a> have a new take on top list link advertising.  They are selling the top link on their page and each time it sells the link that used to be the top link drops into second place.  The more links that sell, the farther down the screen your link falls.  Also, each time the link sells the price of the next link goes up by twenty-five cents.  A very neat idea.  They have plans to market the site and promote it which will increase the value of having your link there, so there is reason to buy a link early on.

The second part of their “experiment” is what they are doing with the money.  The money is being used to buy more domain names.  A portfolio will be kept made up of the domain names that have been bought with proceeds from the <a href=”http://dnexperiment.com” target=”_blank”>DNexperiment project</a>.  This will give an interesting read on the project as a whole.  Will the ads sell good enough to support the buying of domians, will the domains chosen be good enough to see a return on the investment made, or will both sides of the project pay off?  Its going to be an interesting watch.